5 Tips to Giving a Great Sales Presentation That Leads to a Sale

I’ve personally had the honor and horror of seeing some of the most (well let’s say interesting) sales presentations. I’ve also had the unique ability to sit in on several presentations as an observer, which has given me a fascinating perspective on what the customer is doing during this time.

Therefore through experience of my own and those people I’ve seen, I’ve come up with 5 tips that I believe will help you considerably the next time you need to present -

1. Prepare Accordingly.
a. Make sure you research the customer. Maybe you’ll find a customer of the company you are presenting to that you’ve assisted or perhaps another company from that industry.
b. Have all of your presentation equipment / materials ready to go.
c. If you have to travel to the customer, leave plenty of time to get there.
d. Know what to present. Your customer may not be interested in technical aspects or financial pay-offs. This is something you should know by speaking with the customer beforehand and asking their opinion of what is important to them.

2. Know Your Audience.
a. Who are you actually presenting to?
b. Do you know all of their names and job titles if applicable?
c. Do you understand what your solution can do for their problem (keeping in mind that their problem may not be the main problem of the organization)? E.g. a Financial Controller may be interested in the value of the product or perhaps the intended payback by acquiring the solution where as a technical person may want to know the nuts and bolts of how it works

3. Create some interest / Don’t be boring.
a. By this I don’t mean going over the top. I’m just referring to interaction, movement, voice, speech, etc to keep the interest of the person/s you are presenting to.
b. Design your presentation to be interesting. (Avoid death by PowerPoint by using key phrases and keeping information to a minimum on slides).

4. Relate the presentation to their needs and solve their problems.
a. Don’t ramble on about everything about your product. Pick the key aspects on the topics that will interest your audience. Know this before you begin presenting.
b. Include key features and their benefits so your customers know why this solution is going to solve their problems.

5. Ask for interaction by asking your audience questions?
a. Get your audience involved by asking questions.
b. Mix up your questions with both open and closed questions. Closed questions can be appropriate when needing acknowledgment in what you’ve been talking about.
c. Ask for their input in how this solution would solve their current problems

Bonus tip – Be yourself. This is important as the prospect will no only be interested in your solution and company, they’ll be most interested in you as a person. It’s been said thousands of times before; people buy from people they like and trust.

There is one story I’d like to share with you that I laughed when I heard but I can still the agony on the face of the Sales Manager who told me the story. This company was presenting an IT solution to a manufacturing company in the U.K. The Sales person and Sales Manager were presenting to the entire Board of Directors as this was a complete system overhaul that would dramatically improve efficiency within their business.

The amusing part was that the Sales Person actually fell asleep during the Sales Managers’ part of the presentation and had to be woken up by one of the board members! Interestingly enough the customer ended going elsewhere.

Christmas Presents: How To Buy Gifts That Will Be Treasured

Buying Christmas presents can be a very daunting task. After all, no one wants to come across as thoughtless or unappreciative of their relationships with people.

Here are some tips to help you come up with more thoughtful Christmas gift ideas, so that your presents will be cherished and treasured.

First off, you should definitely plan early. As Christmas gets closer and closer, stores sell out of merchandise and last-minute shoppers are stuck with leftovers. You don’t want to come across as thoughtless or unappreciative of your relationships with people, so planning your Christmas gift ideas ahead of time is an absolute essential.

Another one of your primary thoughts to consider should be your relationship towards the gift recipient, and what your budget is going to be. It might sound simple, but it really will help you focus on your Christmas gift ideas.

Think about your recipients’ interests. If you’re not sure, then pay attention when you talk with them. Put effort into listening to the little things that they casually say, and you might come up with some amazing Christmas gift ideas.

For example, if they offhandedly mention that they are going to a basketball game, take note of it. Basketball-related merchandise might be a great present choice that you would have otherwise not thought of.

If possible, go shopping with the recipient. Even if they are shopping for somebody else, this can be very beneficial. Take stock of the things that they look at and mentally mark them in your head. This is one of the easiest ways possible to come up with Christmas gift ideas.

Ask people. To begin with, you can ask the recipients’ friends or family. They might be able to tip you off to some great Christmas gift ideas, or possibly even want to pool their time or money together with yours and upgrade the present.

You can also ask salespeople. These are the people that deal with the public on a daily basis, and likely know the Christmas gift ideas that are popular with certain demographics. Even if you want to get a personalized present, this can be a great way to get some Christmas gift ideas.

There’s also the option of asking your recipient. Have you ever heard the saying, “A good surprise lasts for five seconds, but a good gift lasts forever”? A lot of people will appreciate being asked; not only does it make things easier for you, but they know that they are getting something that they actually want.

When you put some of these ideas into action, it will become a lot easier to come up with more thoughtful Christmas gift ideas. After all, you do want your gifts to be cherished and treasured by the ones you love.

Present Your Business Proposal Effectively With Powerpoint Presentations

Business proposal is important for individuals who wants to set up a new company, or promoting new products and services to your future clients; or selling effective business ideas in a profitable price for your prospective buyers. The most common problem that every presenters encounter is that delivering such a lengthy business proposal could actually turn off audiences’ attention. You must deliver relevant messages within short durations. There are several ways to boost your presentation effectively with Powerpoint presentation slides.

You do not have to include everything in your slides.

All of the contents are included in your business proposal handouts. Your audiences might have (or not) read your handouts in advance. Based on the handouts, you need to summarize the contents from every chapter before putting it into your slides. For example, if you want to show your main objectives or mission statement of your company to your audiences, list out 2-3 objectives per slide. On the other hand, you need to improvise for the elaboration of these main objectives beforehand in order to capture your audiences’ attention. In other words, it is pointless of you if you include every contents from your handouts into your slides; which produces non-interactive communication with your audiences.

Use simple layouts and suitable fonts in your slides.

Basically, you use any layouts for your presentation. If you want to make it simple and clear, it is advisable to use plain colored backgrounds with black colored Arial or Century Gothic font. Make sure the font size is greater than size 40. Avoid complicated backgrounds that could distort the whole display in your slides.

Minimize the use of complicated multimedia in your slides.

If you are preparing Powerpoint presentation on your own, embedding multimedia such as video and music could be distracting to your audiences. Furthermore, you need more time to improvise for the video contents. This could only make you feel more nervous and therefore, it will affect your speech presentation.

You can import your colored graphs and charts from Excel to your slides if you have related data in your business proposal. Please use primary colors for your graphs and charts before placing it on your white-colored background slide. For effective display, make use of custom animation to present your related graphs and charts to your audiences.

Bear in your mind that these simple steps matter for better slide enhancement, though you find these steps are rather tedious. It is worthy that these steps would increases the probability of your clients could buy from you.